About Saba
Empowering women artisans by connecting them with customers who value authentic, handmade products
Our Mission
Saba is dedicated to creating economic opportunities for women artisans across Ethiopia and beyond. We believe that traditional craftsmanship deserves recognition and fair compensation in the modern marketplace.
Our platform provides a direct channel between talented women creators and global customers, eliminating unnecessary intermediaries and ensuring that artisans receive fair value for their exceptional work.

Our Values
Community
We support and celebrate the women artisans who create our products
Quality
Every product meets our high standards for craftsmanship and authenticity
Sustainability
We promote ethical practices and environmental responsibility
Transparency
We believe in honest communication with both artisans and customers
Our Team

Abeba Tekle
Founder & CEO

Marta Assefa
Head of Artisan Relations

Melat Kebede
Operations Director