About Saba

Empowering women artisans by connecting them with customers who value authentic, handmade products

Our Mission

Saba is dedicated to creating economic opportunities for women artisans across Ethiopia and beyond. We believe that traditional craftsmanship deserves recognition and fair compensation in the modern marketplace.

Our platform provides a direct channel between talented women creators and global customers, eliminating unnecessary intermediaries and ensuring that artisans receive fair value for their exceptional work.

Fair pricing for artisans
Authentic handmade products
Global market access
Women artisans

Our Values

Community

We support and celebrate the women artisans who create our products

Quality

Every product meets our high standards for craftsmanship and authenticity

Sustainability

We promote ethical practices and environmental responsibility

Transparency

We believe in honest communication with both artisans and customers

500+
Women Artisans
5000+
Products
50K+
Happy Customers
25+
Countries Served

Our Team

Abeba Tekle

Abeba Tekle

Founder & CEO

Marta Assefa

Marta Assefa

Head of Artisan Relations

Melat Kebede

Melat Kebede

Operations Director